Legendary Swiss tennis star Roger Federer has been recruited by his home country, given a major appointment worthy of note.
Federer, sometimes fondly called ‘Baba Beji’ by his Nigerian fans, has been given the role of an ambassador to help promote the country’s tourism, which has really suffered due to the COVID-19 pandemic.
Roger Federer becomes Tourism Ambassador
The 20 Grand Slam winner has begun a long-term collaboration with Switzerland Tourism to help promote its “energising nature” and attract guests, the national tourism board said on Monday.
Switzerland Tourism said they were planning joint promotional projects worldwide, beginning in European cities, followed by the United States, then Asia and the Pacific region.
The latest statistics have shown that the Swiss hotel sector registered a 40% drop in overnight stays in 2020, compared with 2019. Foreign demand fell by 66% as tourists stayed away due to the pandemic.
Roger Federer and Switzerland Tourism have not revealed exactly how much he will earn for his tourism work, but they said the money would go towards his foundation.