The Nippon Festival activities will be kicked off with World Premiere of Joint Kabuki and Opera Performance. The organisers of the Tokyo 2020 Olympic and Paralympic games have revealed its contributions to the NIPPON 2020 festival. It contains four planned contributions. The program is aimed at promoting Japanese culture locally and globally as it encourages greater awareness of diversity in the build-up to the Tokyo 2020 games.
As part of the Tokyo 2020 cultural Olympics program, the 2020 NIPPON festival is expected to be a source of new cultural experiences and inspiration providing a legacy for the future.
The NIPPON Festival catchphrase for 2020 will be – “Blooming of culture” and will be used to embody objectives and values of the festival.
Designed to reflect the experience of meeting new people and the importance of the four seasons in Japanese culture, the catchphrase and its Japanese equivalent are easy to remember and pronounce and will help generate interest in the Festival across Japan and all over the world. The concept movie was produced by various distinguished contributors including Asao Tokolo, designer of the Tokyo 2020 emblems and Tokyo 2020 NIPPON Festival logo.