Digital advertising is coming up and its coming up strong. According to eMarketer.com, 2019 is the year when digital ad spending finally overtake spending on traditional ads. In fact, every sizable company today has a digital advertising strategy.
A study shows that digital ad spend in the U.S will increase 19.1 percent this year, to $129.3 billion. On the other hand, traditional advertising will fall 19 percent, to $109.5 billion. That means digital advertising will account for 54.2 percent of the total, while traditional will only represent 45.8 percent.
It is no surprise that internet giants like Facebook, Google and Amazon collect majority of digital ad spending. However, eMarketer says Google’s share of the market will actually decline, from 38.2 percent in 2018 to 37.2 percent in 2019. While Facebook’s share will only grow slightly, from 21.8 percent to 22.1 percent. Interestingly, Amazon is the main beneficiary here. Amazon’s U.S. ad business set to expand by more than 50 percent, accounting for 8.8 percent of total spend.
eMarketer emphasizes that “The Amazon platform is rich with shoppers’ behavioral data for targeting and provides access to purchase data in real-time.” And with this kind of data has a digital ad advantage for marketers.
The firm also forecasts that by 2023, digital advertising will account for more than two-thirds of total ad spending.
If you have a company or plan to begin one in the future, then you must start thinking of your digital marketing/advertising strategy.
