As a prospective business owner, what are the 5 things to know before branding your product? Once you’ve successfully found the answer to this question, it simply means your foot’s headed in the right direction.
While there are several types of branding, that which concerns product is the most popular. According to Simon Page, it is the method of creating a different name and identity for a product or company, which brings about sensitisation and reliability to a brand.
It’s an essential step in the early stages of product development, majorly relevant in devising consumer commitment, among other advantages. Although this process may be demanding and expensive, the target is the creation of product-purchaser recognition.
Meanwhile, product branding is the simplest that requires a symbol and design to give a commodity an identity differentiating it from every other similar one in the market.
Here are 5 Ways to Branding Your Product
Now that you know what our topic is all about, it is time we turn our focus on what the steps are right immediately after I briefly hint you on what a brand means.
According to Sonia Gregory, an expert in business writings, she said a brand is the overall perception of your customer towards the business. It is wise to start as your own brand ambassador.
Hence, how do you make your goods good in the eyes of potential buyers:
- It would help if you had a strategy: Before developing a product as an entrepreneur, you must have laid down plans to stand your product out when it enters the market. Your product has to be dependable, remarkable and attractive in a way that it would portray meaning and fit the need of your target markets. The critical ingredient for this aspect is giving your content a voice, message and story.
- Visual representation: Every product deserves a distinct identity. This phase is what registers in the minds of those patronising your trade. It carries the most impact of all other attributes. Under this section are logo, colours and fonts, patterns and icons, collateral, website design, content and messaging, advertising, print or packaging. If, for instance, there’s apparent duplication of an existing product logo/pattern, this can damage your identity in the public domain. Be guided when designing a symbol for your brand in Nigeria.
- Design a marketable logo: Not all designs are attractive in the eyes of customers. On how important this process is, it requires professional consent. While you may need to pay some consultation charges, keep it at the back of your mind that you need to obtain a logo giving you an edge over competitors.
- Apply good colours and fonts to the packaging: At this stage, it’s vital to have your target market at heart already. Supposing your big plan is to satisfy children’s desires, the right thing to do is ensure the colours selected for your product are appealing and amusing, with bold and creatively chosen fonts. But if your targets are adults, then the colours and fonts should be mature, that a grown person wouldn’t feel ashamed holding it in public.
- Promotions: Of course, we cannot forget publicity which we discussed in a previous article. Going through all these processes and getting to a level that requires advert means progress. Your journey to achieving a commercial brand is near completion. Meanwhile, if the budget is limited, you need to employ the service of advertising for free (word-of-mouth) strategy to boost awareness. On the note that there’s enough money for promotions, try researching to ascertain the most effective medium of creating awareness. Explore a medium that will have a far-reaching, long-lasting impact on your target markets.