The constant involvement BBNaija housemates in all events has sparked reactions from different people. This complain is coming after the involvement of BBNaija housemates in the Black Panther: Wakanda Forever premiered in Africa on Sunday, November 6, at Filmhouse Cinemas IMAX, Lagos.
Many said they were very excited about the event because some of the actors in the movie were attending and they liked the idea of people from the same industry in different countries coming together to celebrate a blockbuster.
But while a few Nollywood stakeholders and actors attended, they realised a large number of BBNaija alumni in attendance. The involvement of the BBNaija people stile the whole idea of the event at the end of the day.
All the pictures shared online showed only them like it was a Bbnaija event, they outnumbered the actual industry stakeholders. In an event that should’ve hosted legendary Nollywood actors, movie critics, directors and producers, instead, we saw ex-housemates of the reality show fill up the red carpets. But why?
Most entertainment events in Nigeria have become BBN affairs. It seems BBNaija stars are at the top of every (Public Relations) PR list these days. When Fenty launched in May, the PR agency thought it would be wise to invite them instead of actual beauty influencers who would have given target audiences more in-depth content about the launch and products.
The problem now is that when former BBN housemates attend high profile events, they simply become fashion shows. The whole idea will be uttered. We barely hear much about the actual movies, products or anything being promoted during or after the events.
At movie premieres, all we see are the same set of people with their sparkly and sometimes outrageous outfits. There are industry professionals, veterans and relevant influencers who would do better jobs at covering important talking points, so why not invite more of them?
I understand why PR agencies invite BBN influencers. They get people talking and create buzz around their events. People are still talking about what Hermes, Elo, Prince and the rest wore to the Black Panther Premiere, even though days have passed. People like Tacha trend for months on end because her fans keep talking about her.
When events revolve around BBN stars, it’s difficult not to think that these events are being diluted. Even the publicity they bring focuses on their personal brands than on what said events are about. All these reality TV stars do is dress up, create content around their outfits, show up and post pictures with uninspiring captions
