Self-acclaimed boss lady Jones Ka3na in mud for using the nickname of her Big Brother Naija colleague, Erica, for business marketing purposes.
The fashion entrepreneur has been busy creating and recreating fashion looks for her clients while using the unique marketing strategy of naming each collection after someone special, including some of her colleagues from the BBnaija house like Dorathy.
Ka3na in Mud for Using ‘Stargirl’ Title
Naming her new collection, she applied the same strategy using Erica Nlewedim’s popular monicker, ‘Star Girl’. She wrote;
“Introducing The StarGirl Collection By #KPLFashion This time for my gurl @EricaNlewedim Elites Get In Here,”
While this may have looked like a foolproof PR plan to Ka3na, it did the opposite of what it was meant to as it only stepped on the toes of the Elites.
The elites believed that she was only out to chase clout and suck up to their queen, which there were not down with. Here are some of their comments;
From these reactions, it is obvious that using ‘Stargirl’ was not enough to pull the elite fanbase as they loyally await further orders from Erica.