Aside from emerging triumphant during the BBNaija Season 7 Levep Up Edition, Phyna and her team have found a way to keep her career afloat and earn major endorsement deals in the process.
Recently, she scored a deal with ‘fire gin’ and ‘beunique’ fashion line to add to the numerous ones she acquired in the past.
A little study of the Big Brother Naija winner’s strategies for winning in life revealed that Phyna has been consistent with content creating and establishing her presence online to keep her fanbase talking, trending and dominating.
Somehow, brand CEOs or promotion experts find this concept to be good for business, to have a wider reach to prospective customers.
The idea that fans idolise their celebrities at times means they would like to dress the way they dress, act similarly, emulate certain traits, smell alike, and wear the same hairstyle, nails, watches and other accessories.
For the aforementioned reasons, companies promote their products through these celebrities that have large followerships to reach out to their fans who in turn would purchase the brand because their favourite or crush prominent figure rocks the same merchandise.
The above reason is why #PhynaTheElephant keeps coming up with concepts to stay relevant online to attract these packages and make millions by the end of the day.
