Nigerian rap icon Olamide Adedeji has reaffirmed his commitment to preserving his indigenous sound, boldly declaring that he is not in a race for international approval. In a music industry where many strive to tailor their craft for global appeal, the YBNL boss insists that authenticity remains his strongest strategy.
Speaking during a recent interview on BBC Radio 1Xtra, Olamide explained that knowing his core audience has always guided his creative direction. According to him, when an artist stays grounded in their identity, the rest of the world will eventually recognize the originality.
“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually,” he said, emphasizing that he would not alter his signature style to suit Western preferences.
The ‘Local Rapper’ hitmaker went on to express pride in his Nigerian and Yoruba heritage, making it clear that he has no intention of abandoning the cultural elements that shaped his artistry.
“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-factor and all that, and I’m proud about it,” Olamide stated. “You just have to stay true to yourself.”
His stance serves as a powerful message in an era of shifting sounds and rapid industry trends, reinforcing his reputation as an artist who values originality over external validation.
