Women perspective is in view and the need for fairness in all ramification. As Adidas AG a multinational corporation, founded and headquartered in Herzogenaurach, Germany. Also the largest sportswear manufacturer in Europe. And the second largest in the world, after Nike. On Friday that its sponsored 2019 FIFA Women’s World Cup team players will start to be given same performance bonus as their male counterparts.
The sports company made the announcement through its head of global brands Eric Liedtke that “The believe in inspiring and enabling the next generation of female athletes, creators. And leaders through breaking barriers,”. The Adidas announcement was made just few hours after it was revealed that all 28 players of the US women’s football team. And reigning world’s champions, are suing the US Soccer Federation (USSF) for “institutionalised gender discrimination.”
The US women’s football team sues USSF.
The 28 players of the US women football team. And reigning champions are suing the United State Soccer Federation (USSF) for “institutional gender discrimination”. The lawsuit, which was filed on International Women’s Day gears toward equality in payment and treatment of the female as the male team. The team’s action torchlight’s on the importance to a foundation for the correction of moral decadence towards women. And need to equality in both male and female team. The US female team has won the World Cup three times in 1991, 1999 and 2015. While the male team failed to qualify for the 2018 World Cup. The next FIFA Women’s World Cup will be held in France. And it starts on June 7 2019.
The lawsuit states that. “Despite the fact that these female and male players are called upon to perform the same job responsibilities on their teams and participate in international competitions for their single common employer, the USSF. The female players have been consistently paid less money than their male counterparts,” it adds “This is true even though their performance has been superior to that of the male players. With the female players in contrast to male players, becoming world champion”.
However, The Fédération Internationale de Football Association (FIFA). Which is an international governing body of association football, fútsal, beach soccer, and eFootball, announced late last year. That the total prize money for the male competition was $400 million. And that the French male team received $38 million. After imaging the winner of the 2018 World Cup in Russia. FIFA added that it was tripling its financial contribution for the Women’s World Cup. From $15 million four years earlier to $50 million. FIFA also announced that the prize money to be divided among participating teams has now been topped up by 100%, that’s $30 million.