entertainment

Rihanna is Launching a Fashion Line with LVMH

Rihanna is launching her own fashion label with LVMH. The collection will simply be called Fenty and will include ready-to-wear shoes and accessories. It will be based in Paris.

In a press statement, Rihanna said. “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Rihanna pointed to a new Instagram account for the house on her Badgirlriri page and it has gained more than 65,000 followers. It has no posts yet.

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@fenty .

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Bernard Arnault, chairman and chief executive officer of LVMH said. “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

For her part, Rihanna said. “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

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