On Nairaland.com this morning, a lot of their users are of the opinion that Mercy is spending a lot by having the Victory Party. Well, just a snippet on the issue, she made money not spend money on that party.
Here is the low down. Mercy signed an ambassadorship endorsement with Moet and Chandon Distribution for some regions in Africa. Her major support also is the Cubana Chiefpriest. According to her, he was the main plug for the deal. So, in celebrating this deal, a party was held for the Winner of BBNaija Season 4, Mercy.
From videos and photos of the party, it is clear that a lot of bottles of Moet were popped. So, some concerned fans are of the opinion that Mercy is spending money unnecessarily by having the party. However, looking at it critically, she made money from that party and this is how I think it happened.
Signing an endorsement deal is basically geared towards increasing sales and publicity. The name and brand Moet and Chandon have gained tremendous publicity with the party.
Most importantly, that party was held in a club. So, there is no free drink for anyone. Everything that was consumed there by the multitude of people in attendance was paid for by the people themselves. All she had to do was show up. Trust me, there will be some arrangement between her and the management of that venue. She is probably going to get a cut from the proceeds of that day.
Talking about her dress to the party, it was provided by Swanky Jerry probably in exchange for the publicity too. So, you see, technically, she brought people together to spend their money and only contributed her presence.
Mercy is too wise to waste rare resources. I believe the whole party was more to create awareness for the brand, not just for her victory.
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