Akin Alabi
Lawmaker and businessman, Akin Alabi has again shared tips on how business owners can deal with lazy customers.
He shared the business tips in a post via his official Twitter handle.
The tweet reads “Most customers are lazy. Even when they want to buy from you, they end up not buying because they are lazy. Here is something you can do to make them take action.
As a business person, one should not be angry at potential customers. It doesn’t matter whether they are dumb or foolish. What should matter to you is the money they want to spend. So I stopped being angry. Then I decided that I would make it very easy for them.
In fact, I did better than that. I came up with an offer. I said, send me your address, I will send the book to you, the delivery man will come and collect money when he delivers. I made a single post. About 1,000 people responded.
About half of them were not available for delivery but hundreds of sales were made. Now, these were hundreds of sales that wouldn’t have happened at all. But it happened because I took my book to the people. What’s my point? You see, many customers are lazy.
He further explained how business owners can make their customers respond.
How do you make them respond? Make it easy for them to buy. Your competitors are likely not making it this easy to buy. We naturally expect customers to step forward. Things have changed. Take it to their doorstep. Do not give them any excuse.
One of my teachers once said you should imagine your customer as that lazy person sitting on his sofa in front of a TV, holding the remote in one hand and a can of beer in the other hand. That kind of customer will be lazy to respond no matter how great your product is.
Akin Alabi is the lawmaker representing Egbeda/Ona Ara Federal constituency in the House of Represnetatives.