As part of efforts aimed at bolstering the image of Osun State as an indigenous product inclined and culturally correct state, Governor Gboyega Oyetola has mandated Adire Osun as a uniform for Civil servants in the state.
Governor Oyetola opined that his administration was committed to promoting and projecting culture to attract humongous revenue to the state and draw global attention.
However, Oyetola declared every Thursday as Adire Osun Day, effective from August 27, 2021, all public and civil servants in the state are mandated to wear Adire to work. According to him, the directive is to promote Nigerian fashion and culture.
Wole Oyebamiji, the Secretary to the Osun State Government, who represented Governor Oyetola during the state’s International Fashion Week, launched mass production, promotion and marketing of Adire Osun.
He described the launching of Adire Osun as giant strides towards diversifying the state’s economy and creating jobs for the teeming youths.
Oyetola revealed that his administration had partnered with Musty Great Development and Alexandria Jones Couture, United States of America, to organize the International Fashion Week to promote Adire Osun for global exhibition.
Meanwhile, Adebisi Obawale, the Commissioner for Culture and Tourism, said the initiative would unlock the untapped potential in culture, fashion, and tourism by building marketing channels through which Adire products would be produced, promoted and marketed globally.
EveryEvery.ng gathered that Oyetola urged residents of the state to embrace the development by promoting their cultural heritage to the outside world.
Osogbo, Osun state capital, is referred to as Ilu Aro (Home of dye), and Adire is indigenous to the state.